Demographics

There are 195,000 people within a 15 minute drive of Aldershot town centre and 835,800 people within a 30 minute drive. However, the catchment is still growing as new housing developments will add 4,500 new homes and 11,000 people over the next few years as the Ministry of Defence release Army land. In fact, the local population will grow at double the national average as there will be a 15% increase in the population of Aldershot, with an overall 10% increase in the Borough of Rushmoor.

The local area has a strong bias of ABC1's with high levels of suburban semis/ high income families and stylish singles. 47% of the population is being made up of high sped 20-49 year olds and the total retail spend is 18.5% higher than the UK average. This calculates an additional £735 pounds per person or approximately £2,299 per household.

The area is experiencing emerging high-tech firms in the area such as Nokia, CSC, IBM and BAE Systems.

KEY:
  15 minute drive catchment population 195,000
  30 minute drive catchment population 835,800